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Monday 25 April 2011

The significance of proliferation in hardware and content for institutions and audiences

3D at the Box Office:
3D was expected to be totally taking over our cinemas, however things haven't quite gone to plan.
After 80% of those who went to see Avatar saw it in 3D it was expected to then take over becoming a norm in the cinema experience. Things have in reality not gone this way, in fact they've gone the other way, with percentages of the opening weekend sales in 3D after dropping fastly.


The British film industry have tended not to bother with the 3D films, with one of the only films being produced in 3D being 'Step Up'. This could be because that British film industry don't have the funding to put 3D in mind when they are making

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